The Power of Packaging
No, i did not just enter a supermarket and took some pictures. I went to SupermART, an exhibition in the Museum of the Image (MOTI) in Breda. MOTI used to be the Graphic Design Museum, but recently changed it’s name and vision because of modern day conception, power and use of images.
So MOTI kicked off it’s new chosen path with several exhibitions at the same time, SupermART being one of them. Granted, the power of packaging isn’t new, but it’s still amazing to see how powerful the law of repetition is. Numerous books have been written about brands, packaging, shelf and shop philosophy, visual communication and what not. So, i’m not gonna go there. For me the ’real’ deal works best; the supermarket setting of the exhibition shows you how many incentives you are confronted with, while doing something as simple as grocery shopping. It’s a good thing your brain can handle only so much and let’s see and remember what you really need. But in this case i did’n’t need anything, so i could step back and see everything, the whole and the individual designs. Singled out from product categories, each design has aesthetics that can be appreciated. They aren’t always innovative, but we (as consumers) don’t always find that’s necessary. Like one of the signs above the stands says: ‘a recognizable design is the best product.’
SupermART, open until 1 April 2012, at MOTI in Breda.