CANNES LIONS 2011: WWF.
Every day, entire forests are cut down to make paper. Paper that’s senselessly used to print out documents all over the world: websites, emails, even entire books, in spite of the fact that it’s easy to avoid printing by saving the document as a PDF. But even PDFs can sometimes also be printed out. So to stop unnecessary printing and encourage a new awareness about the use of paper, we’ve developed a new, green file format: WWF. A format that can’t be printed out. A simple idea that saves trees. Join in. Decide for yourself which of your documents don’t need printing – and save them as WWF.
SAVE AS WWF, SAVE A TREE
Download software: http://www.saveaswwf.com
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Doerte Spengler-Ahrens, Jan Rexhausen
Idea / Art Direction: Michael Kittel
Copywriter: Henning Mueller-Dannhausen