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styleframesny:

Artist: Ivan Flugelman
Studio: Zeitguised

Info from Flugelman: “This project was done while working as a freelance art director inside the studio Zeitguised for a pitch for Dior. The idea was to develop several scenarios that linked one another in a surreal way, but associating the brand to different stylish and artistic elements.

“We wanted to develop a stop motion 3D animation and mix these images / scenarios with abstraction of the products in a sequence that will end up in the final packshot. The most technical difficulties that we planned was to build up a nice and interesting stop motion feel and to associate all these arty images with a product and to convince the client this is cutting edge.

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